Hegemon Financial Page: Marketing Agency Website Templates

client

Hegemon Financial

#content_strategy, #rebranding, #social_media_marketing, online_advertising

Results:

3,800% referral increase from LinkedIn. Facebook subscribers increased by 273%.Click-through rate improvement from 3,000 to 7,500.

Brief:

Hegemon Financial has been providing commercial and investment banking services for almost 50 years. Being a part of a credit union, the company demonstrated constant expansion, stable growth, and sustainable development, positioning to undergo rebranding and adopt a new name.

Research

We conducted a competitor research to determine the best rebranding strategy.

We launched activities to introduce users to the company's new style.

Analytics

We prepared reports on real changes in profits, traffic, and brand awareness.

Promotion

We launched new activities targeted at those who haven't met the new brand.

Solution for Hegemon Financial

After a thorough analysis of Hegemon Financial TA and market, we defined two additional goals to facilitate our mission. They included the increase of brand awareness and the fostering of client retention.
Given the fact that the company changed the name and logo, we decided to conduct a reintroduction strategy supported by social media, SEO, and online advertising.

Online Advertising
To ensure the satisfying awareness rate of rebranding, we launched a year-long strategy aimed to increase the engagement rate and clients’ loyalty. The strategy included seasonal promotions and special offers for new clients and regular customers.
Social Media
We selected three channels for rebranding: LinkedIn, Facebook, and YouTube. Preliminary research of the target audience demonstrated that 62% use Facebook while remaining 38% give preference to LinkedIn, YouTube or other media. We run online advertising campaigns to increase audience engagement. All existing brand channels were renamed.
SEO
To transit all value from the company website, we incorporated paid search ads and SEO tools. Additionally, we enhanced company SEO strategy to improve ranking and increase traffic.

contacts

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Digital marketing nowadays is an integral part of the activities to promote the products or services of any company. If you do not conduct marketing activities on the Internet, you are losing a large part of your customers. Our experts can help you start new or fix all violations on your business profile to get you qualified for funding— contact us today.

Phone
Support: +1 (508) 345 9294 HR: moc.cni9gat%40tcatno
E-mail
Support: moc.liame%40eslupHR: moc.liame%40elsup.rh
Address
1321 Indiana St., San Francisco, CA