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1501 Biscayne Blvd, Suite 501 Miami FL 33132 United States.

Call toll free +1(888) 452 3411


moc.cni9gat%40tcatnoC

1501 Biscayne Blvd, Suite 501 Miami FL 33132 United States.

Call toll free +1(888) 452 3411

Financial & Rebranding

Our task was to conduct full rebranding including visual identity, logo, a tone of voice, brand design, and business assets.

client

Hegemon Financial

#content_strategy, #rebranding, #social_media_marketing, online_advertising

Results:

3,800% referral increase from LinkedIn. Facebook subscribers increased by 273%.Click-through rate improvement from 3,000 to 7,500.

Brief:

Hegemon Financial has been providing commercial and investment banking services for almost 50 years. Being a part of a credit union, the company demonstrated constant expansion, stable growth, and sustainable development, positioning to undergo rebranding and adopt a new name.

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Research

We conducted a competitor research to determine the best rebranding strategy.

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Advertisement

We launched activities to introduce users to the company's new style.

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Analytics

We prepared reports on real changes in profits, traffic, and brand awareness.

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Promotion

We launched new activities targeted at those who haven't met the new brand.

Solution for Hegemon Financial

After a thorough analysis of Hegemon Financial TA and market, we defined two additional goals to facilitate our mission. They included the increase of brand awareness and the fostering of client retention.
Given the fact that the company changed the name and logo, we decided to conduct a reintroduction strategy supported by social media, SEO, and online advertising.

  • Online Advertising

    To ensure the satisfying awareness rate of rebranding, we launched a year-long strategy aimed to increase the engagement rate and clients’ loyalty. The strategy included seasonal promotions and special offers for new clients and regular customers.

  • Social Media

    We selected three channels for rebranding: LinkedIn, Facebook, and YouTube. Preliminary research of the target audience demonstrated that 62% use Facebook while remaining 38% give preference to LinkedIn, YouTube or other media. We run online advertising campaigns to increase audience engagement. All existing brand channels were renamed.

  • SEO

    To transit all value from the company website, we incorporated paid search ads and SEO tools. Additionally, we enhanced company SEO strategy to improve ranking and increase traffic.

Results

With a sustainable click-through rate improvement (from 3,000 to 7,500) and 3,800% referral increase from LinkedIn advertising, the rebranding campaign resulted in an effective strategy for attracting new clients and increase customer engagement. After launching a campaign, the number of Facebook subscribers increased by 273%. Additionally, the website started ranking higher on search engines. Currently, the company continues to work on Hegemon Financial brand awareness, promoting better performance of services and flexibility to match the needs of modern business.

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